There is a tremendous demand for online coaching services because let’s face it, we live in a world that is increasingly expertise-based. How come? Well, the internet actually has a paradoxical effect on people. As more and more information accumulates online, people feel isolated and alienated from any definitive claim of expertise. In other words, if you are going to claim to be an expert or a guru in a certain subject, you better know your stuff.
Most people lack that confidence, and that’s why they hunger for specialized information. They know that, as information continues to grow on the internet, our knowledge becomes more and more specialized. It’s as if we can only focus on topics that are an inch wide and a mile deep. We focus on the thing that we know and we rarely go beyond our comfort zone.
If we want to pick up certain information to at least get a practical understanding of it, that’s when we need coaching. Because, let’s face it, while you can figure this information out by going through all sorts of blogs and downloading all sorts of free resources, who has the time? Most people wish there more hours in the day because they’re so busy.
Not surprisingly, there’s a tremendous demand for online coaching because you cut straight to the chase. Instead of your client going through website after website trying to chase after the right information, you dish it out in such a way that they get all the information that they need, and they can acquire the knowledge that they’re looking for on their own terms and on their own schedule.
Given these market realities, the demand for online coaching services will continue to rise in the foreseeable future. Platforms like Udemy, as well as free resources like Codecademy and YouTube “how-to” channels, are just the beginning. This space is continuing to evolve.
Become part of that market evolution, by starting your own online coaching business. This book gives you an overview of what’s out there, the different models you can explore, and what to look for in terms of opportunities and potential problems.