You can’t expect massive success without having put in the time. While the actual work involved in Twitter can be so well-managed that it almost feels like everything is automated, it still requires work.
I know this is going to discourage a lot of people because a lot of people are looking for get-rich-quick schemes. A lot of people are looking for some sort of one-size-fits-all, cookie-cutter instant-success formula.
Unfortunately, Twitter doesn’t work that way. It can deliver success pretty much on an automated basis, but you have to pay your dues to get there.
Everybody is different. Everybody’s situation is different. Everybody’s goals are different. This is why you need to put in the time.
The good news is if you are able to do that, you will be greatly rewarded by this platform because of certain key features of this system.
What is so great about this platform is that it has fairly easy mechanics. It really does. When people use Twitter for the first time, they just tweet away. They just think of things to say and in one hundred forty characters, they tweet away.
Sooner or later, they realize that they would reach a wider range of people if they use hashtags. Even later, they figure out that people who tweet about certain topics all the time are more likely to send them more visitors or more interested followers if they engage with them.
In other words, Twitter is one of those platforms that you just have to figure out in broad terms to lay out an initial strategy. Implement that strategy and then learn from your results.