With traditional advertising, you have to know how to brand your business, letting your customers know what your company is about, and everything that goes with it. This allows consumers to see how it is different from your competitors. Using social media is no different from traditional advertising techniques in that it is a direct reflection on your business and what it can do for your customers.
To establish your brand on the various social media platforms, there are a few things that you must do to ensure that your brand is what you want it to be. A good brand will be engaging to customers, will give them the opportunity to see that you are different from your competition, and will put your business in the best light possible.
To build a loyal social media following, you have to focus your efforts on being consistent, providing great visuals, doing it differently, and go for simplicity.