As simple as copywriting might look, it should comprise several vital elements. First, it must have an intriguing and appealing headline that entices your visitor to explore further down the page. It must contain subheadings where main features of the heading are restated. The most significant part of the copywriting copy is definitely the body that tells the major points of your text. It should be easy-to-read, logically structured and coherent.
Ideal copywriting content should highlight the benefits of the product, its uniqueness and clearly state reasons your visitors should buy from you. One should remember that there are plenty of other people, businesses and websites, which might sell identical products and services as you.
In order to be successful, you should stand out from the crowd. This technique should apply in offline and online copywriting alike and if the technique is performed professionally it leads to the increase of the traffic on your website. When writing a sales letter remember that one of the most important elements of the content is persuasion.
One should persuade your visitors to take further actions to make a purchase from you rather than from your competitor’s. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.
Can be sold [YES]
Can be used for personal use [YES]
Can be packaged with other products [YES]
Can modify/change the sales letter [YES]
Can be added to paid membership websites [YES]
Can put your name on the sales letter [YES]
Can be offered as a bonus [YES]
Can be used to build a list [YES]
Can print/publish offline [YES]
Can convey and sell Personal Use Rights [YES]
Can convey and sell Resale Rights [YES]
Can modify/change the main product [NO]
Can modify/change the graphics and ecover [NO]
Can be given away for free [NO]
Can be added to free membership websites [NO]
Can convey and sell Master Resale Rights [NO]
Can convey and sell Private Label Rights [NO]