A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort to implement necessary changes or improvements.
A marketing plan can be implemented for a new product or service in which case it is meant to pull together all of the needed elements for an effective marketing start. It is important to have a marketing plan so that you can determine where you are, where you are headed, and how you will get there. It is especially important to have a marketing plan so that you can submit it for things such as loan considerations.
As a whole, you should see your marketing plan as a process for which you have a team whose goal is keeping it simple, developing a time-frame, providing feedback, implementing necessary revisions, and remaining consistent with the mission statement.
Can be sold [YES]
Can be used for personal use [YES]
Can be packaged with other products [YES]
Can modify/change the sales letter [YES]
Can be added to paid membership websites [YES]
Can put your name on the sales letter [YES]
Can be offered as a bonus [YES]
Can be used to build a list [YES]
Can print/publish offline [YES]
Can convey and sell Personal Use Rights [YES]
Can convey and sell Resale Rights [YES]
Can modify/change the main product [NO]
Can modify/change the graphics and ecover [NO]
Can be given away for free [NO]
Can be added to free membership websites [NO]
Can convey and sell Master Resale Rights [NO]
Can convey and sell Private Label Rights [NO]