The secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.
I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I’m talking about Facebook, Twitter, YouTube, and Pinterest.
Taken together, the traffic volume you can get from these four platforms is mind-blowing. They can potentially pump a tremendous amount of traffic. But that’s just part of the equation. That’s just the top of the funnel. Potentially, you can push a lot of traffic from the top. That’s how wide the top of the funnel is.